20周年最人物营口陈清树:选择ROMANTIC,我从0到500万用1年多时间
2020-01-14    阅读人数:484

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改变,从现在开始

素有“菱镁之都”、“温泉之城”、“乐器之城”和“琴都营口”之美誉的营口,依赖便捷的海陆运输网络,成为东北地区最重要的南北瓷砖货运中转地。

Yingkou, known as the "City of Magnesite", "City of Hot Springs", "City of Musical Instruments" and "Qingdu Yingkou", relies on convenient sea and land transportation networks and has become the most important north-south ceramic tile freight transfer point in the Northeast.

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1997年,20出头的小伙子陈清树,经亲戚介绍,从老家到营口开始了陶瓷人生涯。二十几年里,陈清树不仅赶上过瓷砖行业的好时代,也经历了瓷砖行业的低迷期。行情的波动、不稳定,陈总代理的品牌也不断更换,但是产品同质化过于严重,价格又卖不上去,而且市场竞争非常大,销量不乐观,最后动了放弃继续做陶瓷人的念头。

In 1997, Chen Qingshu, a young man in his early 20s, introduced his relatives from his hometown to Yingkou and began his career as a potter. In the past two decades, Chen Qingshu not only caught up with the good times of the tile industry, but also experienced a downturn in the tile industry. The market is fluctuating and unstable, and the brand that General Agent Chen is constantly changing, but the product homogeneity is too serious, the price cannot be sold, and the market is very competitive, and the sales volume is not optimistic. Finally, I moved to give up the idea of continuing to be a ceramic person. .

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营口罗曼缔克瓷砖代理商陈清树

好产品,好品牌,就是定心丸

“当时看到罗曼企业的产品与市场上的产品有很大的不同,感觉到这产品在市场肯定能好卖”

"At that time, I saw that the products of Roman companies were very different from those on the market. I felt that this product should definitely sell well in the market"

机缘巧合下,陈总遇见了罗曼缔克,多年的市场经验和触觉告诉他,这样的花色,这样的工艺一定有市场,于是前往罗曼缔克瓷砖总部进行多番考察了解。真正让陈总下定决心的是罗曼缔克瓷砖的产品和团队,他在罗曼缔克佛山总部进行考察时,被董事长刘胜红亲自接待。刘董向陈总阐述了品牌发展理念、发展规划以及对终端的帮扶政策等等。

Coincidentally, President Chen met with Romantic. Years of market experience and tactile sensations told him that such a suit and such craftsmanship must have a market, so he went to the Romantic Ceramics headquarters to conduct a number of inspections. What really made President Chen decide is the products and team of Romantic Ceramics. When he visited the Foshan headquarters of Romantic, he was personally received by Chairman Liu Shenghong. Liu Dong explained to President Chen the brand development concept, development plan, and assistance policies for the terminal.

罗曼缔克瓷砖会帮助终端门店提供现代、时尚、个性的展厅设计方案,打造营销团队,策划活动促销......2016年,经过方方面面的考量,最终陈总选择与ROMANTIC结缘!

Romantic Tiles will help terminal stores to provide modern, stylish and individual showroom design solutions, build marketing teams, plan event promotions ... In 2016, after all considerations, President Chen chose to associate with ROMANTIC!

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似水年华系列

2016年,正值ROMANTIC转型时期,开始在国内市场发力。在ROMANTIC终端门店展示以国际审美标准来设计,国内与国外统一标准,在当时现代风格店面展示的首次出现引起了轰动。更值得一提的是行业首创的黄金比例300x800mm规格新石代系列,一上市风靡瓷砖界,成为热潮,一直被模仿!

In 2016, at the time of ROMANTIC's transformation, it began to make efforts in the domestic market. The display in the ROMANTIC terminal store was designed with international aesthetic standards, and the domestic and foreign standards were unified. The first appearance in the modern style store display at the time caused a sensation. What's more worth mentioning is the industry's first golden ratio 300x800mm new stone generation series, which became popular in the ceramic tile industry when it went public and has been imitated!

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时尚巴黎系列

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荷塘月色系列

选择ROMANTIC后,1年多时间,0到500万销量

2016年,200方的店面,现代风格的店面展示,成为了当时营口市场的焦点,不仅吸引了同行目光,同时也让消费者回头率颇高。陈总用短短3个月时间,完成了100万的销量,到了2017年,销量突破500万。

In 2016, the 200-square-meter storefront and modern-style storefront display became the focus of the Yingkou market at that time, which not only attracted the attention of peers, but also caused consumers to return to a high rate. In just 3 months, Mr. Chen completed 1 million sales. By 2017, the sales exceeded 5 million.

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营口罗曼缔克瓷砖

2017年,大理石瓷砖的流行趋势和现代风格的风靡,对营口瓷砖市场的冲击非常大,4月陶博会期间,有20多个营口客户到品牌总部寻求合作。在这一年下半年,陈总将ROMANTIC品牌纷纷介绍给家族朋友,让他们代理ROMANTIC,吉林、包头、锦州、盘锦的代理商都是经由陈总推介的。在2018年,陈总不仅把营口的200㎡店面升级到900㎡,也让自己的下一代在盘锦居然之家开设了400多方的店面,开始了陶二代生涯。

In 2017, the popular trend of marble tiles and the popularity of modern styles had a great impact on the Yingkou ceramic tile market. During the April ceramics fair, more than 20 Yingkou customers went to the brand headquarters to seek cooperation. In the second half of the year, President Chen introduced the ROMANTIC brand to his family friends and asked them to represent ROMANTIC. The agents of Jilin, Baotou, Jinzhou and Panjin were all introduced by President Chen. In 2018, President Chen not only upgraded the 200 square meters storefront in Yingkou to 900 square meters, but also let his next generation open more than 400 square meters of stores in Panjin actually home, and began the second generation of Tao.

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10.jpg11.jpg12.jpg陈总在营口诚信经营陶瓷二十几年,沉淀了很多客户,鉴于市场越来越饱和,陈总认为要多渠道发展,不能一条腿走路,零售、装饰公司以及设计师渠道都用心用力经营。同时,在户外、新建小区围栏、小区内精准投放广告,让品牌的价值最大化。

President Chen has been operating ceramics honestly in Yingkou for more than 20 years. Many customers have been precipitated. In view of the increasingly saturated market, President Chen believes that multi-channel development is not possible and one leg can not be walked. At the same time, accurate advertising is placed outdoors, in new community fences, and in the community to maximize the value of the brand.

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不同年龄段的成员构成,在保证既有稳健的“领头人”的同时,也有新生代加入不断贡献新的思路,对各细分渠道进行深度挖掘。

The composition of members of different ages, while ensuring that there are not only stable "leaders", but also new generations have joined to continue to contribute new ideas, and to dig deeper into each subdivision channel.

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“营口13人,盘锦8人,平圴年龄33岁。年轻的要求创新,要求跟岁数大的学经验;而岁数大的希望能跟年轻人学阳光点、时尚点”

"13 in Yingkou, 8 in Panjin, and 33 years of age. Pingyao requires innovation and requires learning experience with older people; and older people want to learn from the young and sunny with fashion."

陈总非常注重团队的培养,他积极参与厂家总部的培训活动,也呼吁总部能提供更多类似2019年年度企业大型培训活动,企业优质经销商分享实战经验,更具实用性。

President Chen attaches great importance to the training of the team。 He actively participates in the training activities of the manufacturer's headquarters, and also calls on the headquarters to provide more large-scale training activities similar to the annual enterprise in 2019。 Enterprise high-quality distributors share practical experience and are more practical。

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张家港蔡海南(左一)、成都胡恒(左二)、总部市场部经理郭彩宏(中)、厦门卓建利(右二)、营口陈清树(右一)在2019年年度企业大型培训活动沈阳站现场
“营口市属四线城市,但是陶瓷市场属一线市场,无论是产品还是店面的装修风格紧跟行业动向,更新换代的节奏非常快。希望罗曼企业能像2016年一样不断创新,引领瓷砖行业前沿”。

"Yingkou is a fourth-tier city, but the ceramics market is a first-tier market。 Both the product and store decoration style closely follow the industry trend, and the pace of upgrading is very fast。 I hope that Roman companies will continue to innovate like 2016 and lead the ceramic industry。 "。 


陈清树在陶瓷行业里征战20多年,时刻保持竞争优势,紧跟时代步伐,才能经得起行业发展的洗牌。

Chen Qingshu has been in the ceramics industry for more than 20 years, always maintaining a competitive advantage, keeping pace with the times, and can withstand the reshuffle of the industry's development。

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