一点一故事 六盘水罗曼缔克瓷砖林雅丽:你的名字,My story.....
2019-08-23    阅读人数:234

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是90后年轻女性

是书法才女

是运动健将

在她诸多的身份中

最受众人瞩目的还是商业届的女汉子

六盘水罗曼缔克瓷砖总经理

她,就是林雅丽

she was

Is a young woman after 90

Is a calligraphy talent

Is a sportsman

In her many identities

The most eye-catching people are the business women.

General Manager of Liupanshui Romance Tiles

She is Lin Yali

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你看她斯斯文文

像极了出于书香世家的软妹子

可是她成功背后的独家故事却完全颠覆了我们对她的第一印象

Look at her Svens

Like a soft sister from a scholarly family

But the exclusive story behind her success completely overturned our first impression of her

1990年出生的林总,原籍福建泉州南安,早在2008年便来到贵州。当时她的父亲在贵阳体育馆市场与人合伙做瓷砖生意,林总担任店长,负责店面销售管理,3年的时间,林总把年销量从2000万做到4000万。当时,她做的是批发生意,面对全贵州的分销商。

Lin, born in 1990, originated in Nan'an, Quanzhou, Fujian Province, and came to Guizhou as early as 2008. At that time, her father partnered with people in the Guiyang Gymnasium market to do tile business. Lin was the store manager and was responsible for store sales management. In three years, Lin always achieved annual sales of 20 million from 20 million. At the time, she was doing wholesale business, facing distributors in Guizhou.

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六盘水罗曼缔克专卖店

林总不是传统的家庭主妇型福建女性,她是一个非常要强的人,每天中午都会忙得顾不上吃饭,半夜集装箱到火车站了,找不到工人,就自己去卸车。

Lin is not a traditional housewife-type Fujian woman. She is a very strong person. She is too busy to eat at noon every day. In the middle of the night, the container arrives at the train station. If she can't find a worker, she will unload the car.

2011年,林总的父亲在六盘水的73市场独资开店,需要她过去管理。林总便只身一人来到了六盘水,一个零基础的新店,她身兼数职,既当店长又做导购,还要管账,成了一个名副其实的“全能王”。

In 2011, Lin’s father opened a shop in the 73 market in Liupanshui and needed her management. Lin always went to Liupanshui alone, a zero-based new store. She has several roles, both as a store manager and as a shopping guide, but also to manage accounts, becoming a veritable "Almighty King."

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产品元素区

但是,由于六盘水市场容量小,销量几乎全靠零售渠道,销售最好的一年业绩只能去到1500万元,强大的数据差距让林总丢失成就感,一度想回贵阳。

However, due to the small capacity of the Liupanshui market, sales are almost entirely dependent on retail channels. The best sales year can only go to 15 million yuan. The strong data gap makes Lin lose his sense of accomplishment and once wanted to return to Guiyang.

6.jpg7.jpg其次,由于做批发和做品牌的产品质量标准是有一定差距的,长期以来,由于批发产品的质量屡被客户投诉,服务也不到位,每当收到客户的差评,林总心里都极度难受。

Secondly, because there is a certain gap in the quality standards for wholesale and branding, for a long time, because the quality of wholesale products has been repeatedly complained by customers, the service is not in place. Whenever the bad reviews of customers are received, Lin’s heart is extremely Uncomfortable.

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“是时候转型了。”2015年,林总瞄准市场形势,稳抓转型机遇,她坚信:要留住客户,就要做高品质的产品,这样服务才能更专心。

“It’s time to transform.” In 2015, Mr. Lin aimed at the market situation and firmly grasped the opportunities for transformation. She firmly believed that to retain customers, we must do high-quality products so that services can be more focused.

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2016年,林总第一次接触ROMANTIC,是被ROMANTIC年轻,浪漫的品牌名称所吸引,然而,作为一名年轻女性,林总敏感地意识到,这个品牌必然会对六盘水的女性消费者具有很大的杀伤力。

In 2016, Mr. Lin first contacted ROMANTIC, which was attracted by ROMANTIC's young and romantic brand name. However, as a young woman, Lin always sensitively realized that this brand is bound to have a very strong female consumer of Liupanshui. Great lethality.

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于是,林总便开始对ROMANTIC进行调研,林总发现,罗曼缔克瓷砖相比其他瓷砖品牌最有优势的就是它自身的产品非常个性特色,现代时尚的设计风格更是满足了当今现代年轻消费群体。

Therefore, Mr. Lin began to investigate ROMANTIC. Lin found that the most advantageous of Romance bricks compared to other ceramic tile brands is that their own products are very individual characteristics, and the modern fashion design style meets the modern young consumption. group.

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2017年,林总正式与ROMANTIC签约代理,建店面,组团队,通渠道,在厂家的扶持下,林总结合当地市场实际情况,全面打通多渠道销售,包括整装,零售,小区推广等多个渠道。

In 2017, Mr. Lin officially signed a contract with ROMANTIC to build a storefront, set up a team, and through channels. Under the support of the manufacturers, Mr. Lin combined with the actual situation of the local market to comprehensively open multi-channel sales, including assembly, retail, community promotion, etc. Channels.

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有一种质量叫“回头客”,有一种信誉叫“朋友介绍”,有一种信任叫“我就相信你”,每个顾客都是最好的活广告。就这样,凭借良好的口碑相传,罗曼缔克瓷砖迅速在六盘水打开了市场。

There is a kind of quality called "returning customers", there is a kind of reputation called "friend introduction", there is a kind of trust called "I believe you", each customer is the best live advertisement. In this way, with good word of mouth, Romance tile quickly opened up the market in Liupanshui.

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2018年,罗曼缔克瓷砖在六盘水当地市场销量便突破800万元。到目前为止,林总旗下已掌有两家罗曼缔克瓷砖专卖店,同时还是多个建材品牌的代理商。

In 2018, the sales of Romance ceramic tiles in the local market of Liupanshui exceeded 8 million yuan. So far, Mr. Lin has owned two Romance tile specialty stores and is also an agent for several building materials brands.

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在林总看来,团队的成员都很优秀,也很团结。林总最看重的是忠诚和责任心,每个新人进组,她都要强调团队凝聚力,要有责任心。据了解,其团队成员都是本地人,都是30岁以下年轻活力的伙伴,设计师都是大学学历的高材生。

In the view of Lin, the members of the team are very good and very united. Lin always values loyalty and responsibility. When each newcomer enters the group, she must emphasize team cohesion and be responsible. It is understood that the team members are local people, all young and energetic partners under the age of 30, the designers are high-school students with university degrees.

六盘水罗曼缔克瓷砖现代馆

地址:贵州省六盘水市钟山区红星美凯龙一楼

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