Is a young woman after 90
Is a calligraphy talent
Is a sportsman
In her many identities
The most eye-catching people are the business women.
General Manager of Liupanshui Romance Tiles
She is Lin Yali
Look at her Svens
Like a soft sister from a scholarly family
But the exclusive story behind her success completely overturned our first impression of her
Lin, born in 1990, originated in Nan'an, Quanzhou, Fujian Province, and came to Guizhou as early as 2008. At that time, her father partnered with people in the Guiyang Gymnasium market to do tile business. Lin was the store manager and was responsible for store sales management. In three years, Lin always achieved annual sales of 20 million from 20 million. At the time, she was doing wholesale business, facing distributors in Guizhou.
Lin is not a traditional housewife-type Fujian woman. She is a very strong person. She is too busy to eat at noon every day. In the middle of the night, the container arrives at the train station. If she can't find a worker, she will unload the car.
In 2011, Lin’s father opened a shop in the 73 market in Liupanshui and needed her management. Lin always went to Liupanshui alone, a zero-based new store. She has several roles, both as a store manager and as a shopping guide, but also to manage accounts, becoming a veritable "Almighty King."
However, due to the small capacity of the Liupanshui market, sales are almost entirely dependent on retail channels. The best sales year can only go to 15 million yuan. The strong data gap makes Lin lose his sense of accomplishment and once wanted to return to Guiyang.
Secondly, because there is a certain gap in the quality standards for wholesale and branding, for a long time, because the quality of wholesale products has been repeatedly complained by customers, the service is not in place. Whenever the bad reviews of customers are received, Lin’s heart is extremely Uncomfortable.
“It’s time to transform.” In 2015, Mr. Lin aimed at the market situation and firmly grasped the opportunities for transformation. She firmly believed that to retain customers, we must do high-quality products so that services can be more focused.
In 2016, Mr. Lin first contacted ROMANTIC, which was attracted by ROMANTIC's young and romantic brand name. However, as a young woman, Lin always sensitively realized that this brand is bound to have a very strong female consumer of Liupanshui. Great lethality.
Therefore, Mr. Lin began to investigate ROMANTIC. Lin found that the most advantageous of Romance bricks compared to other ceramic tile brands is that their own products are very individual characteristics, and the modern fashion design style meets the modern young consumption. group.
In 2017, Mr. Lin officially signed a contract with ROMANTIC to build a storefront, set up a team, and through channels. Under the support of the manufacturers, Mr. Lin combined with the actual situation of the local market to comprehensively open multi-channel sales, including assembly, retail, community promotion, etc. Channels.
There is a kind of quality called "returning customers", there is a kind of reputation called "friend introduction", there is a kind of trust called "I believe you", each customer is the best live advertisement. In this way, with good word of mouth, Romance tile quickly opened up the market in Liupanshui.
In 2018, the sales of Romance ceramic tiles in the local market of Liupanshui exceeded 8 million yuan. So far, Mr. Lin has owned two Romance tile specialty stores and is also an agent for several building materials brands.
In the view of Lin, the members of the team are very good and very united. Lin always values loyalty and responsibility. When each newcomer enters the group, she must emphasize team cohesion and be responsible. It is understood that the team members are local people, all young and energetic partners under the age of 30, the designers are high-school students with university degrees.